Brand activation in Europe

What we do

Pop-ups and live events

Location, design, build and operations in one team.

Outdoor advertising

Premium spots around the Eiffel Tower, the Paris metro and airports.

Press relations

Leading French and European fashion, business and TV media.

Creators and celebrities

A network of 1,000+ European creators and public figures.

Trade shows and launches

Booth design, build and on-site delivery.

Selected work

Florasis × La Samaritaine

A pop-up inside LVMH’s La Samaritaine department store in Paris.

As a flagship Chinese premium beauty brand, Florasis opened inside La Samaritaine, the landmark Paris department store fully owned by LVMH. We handled the full process with the store, the brand presentation, the in-store sales setup and the training of the local team, so the brand entered Paris high-end retail at the level it deserves. Beyond a key step in Florasis' European distribution, it marked the formal recognition of a Chinese beauty brand by the French luxury world.

MINISO Champs-Élysées

Opening of the flagship store on the Champs-Élysées.

As a leading Chinese consumer brand going global, MINISO opened on the Champs-Élysées, the most iconic fashion address in Paris. We supported the brand end to end: negotiating a prime retail location, coordinating with the property owner and city planning, shaping a French local PR image, setting up an immersive in-store sales operation and training a multilingual local team, so the store launched as a world-class flagship in Europe's most demanding retail setting. It was a milestone in MINISO's global expansion and earned strong attention from mainstream French consumers.

SHEIN × Rolling Stones

IP collaboration pop-up, ROI above 3x.

In 2022 we partnered with Universal Music France to launch a Rolling Stones IP collection with SHEIN, running the full integrated campaign: partnership negotiation, sales forecasting, product design coordination, the campaign film, paid media and press launch. ROI above 3x.

Figaro Starlight Night, Cannes

A brand gala during the Cannes Film Festival.

On 20 May 2024, Madame Figaro China hosted the Figaro Starlight Night on the French Riviera in Cannes. The evening brought together international film stars, leading filmmakers, outstanding Chinese-language filmmakers and international models to celebrate a rising generation of Chinese-language cinema. We supported the event end to end, including the dinner run of show, celebrity guest handling on site, and event photography and coverage. We kept the evening running smoothly and paid particular attention to sponsor commitments, to maximise their brand exposure and return on the partnership.