Go-to-market for AI agents

Low-cost, precise user acquisition for AI agents going global

GTM, outbound, creators and channels. We help Chinese AI agent teams win their first paying users in Europe, North America and Southeast Asia.

Book a 30-min call Report in 2 business days

Chinese brands we have launched in Europe. Your agent is next.

  • Advoo
  • SHEIN
  • MINISO
  • HUAWEI
  • BYD
  • Yadea
  • GOOJODOQ
  • Gokoco
  • POP MART
  • Dior
  • Chanel
  • Cartier

Where Chinese agent teams usually get stuck abroad

  1. No clear first customer

    Your home-market persona does not travel. With a fuzzy position, every channel underperforms.

  2. Expensive, unqualified leads

    Paid ads alone bring high CAC and low conversion, and rarely reach decision makers.

  3. No local network

    Overseas AI communities, creators and resellers do not know you yet, so cold start is guesswork.

Four levers from zero to paying users

GTM strategy and positioning

Find your first overseas ICP, set pricing and narrative, then pick the market to win first.

  • ICP profile
  • Competitor map
  • Pricing advice

Outbound cold start

Precise lead lists and multi-touch outreach that reach decision makers.

  • Lead lists
  • Email and LinkedIn sequences
  • Weekly meetings

Content, social and creators

Build trust on X, LinkedIn and YouTube with the right AI creators.

  • Content calendar
  • Creator deals
  • Publishing

Channels and partners

Borrow the customer base of resellers, integrators and marketplaces.

  • Partner list
  • Partnership offer
  • Marketplace listing

Cold starts we have run for AI agents

  • Advoo

    AI marketing agent for brands going global

    Advoo is an AI marketing agent for brands expanding overseas: six AI marketing specialists cover strategy, social content, design, SEO, community and paid ads, from planning to publishing. We ran the cold start for Advoo’s monthly subscription customers.

    Visit website

The 90-day path

  1. 1

    Free diagnosis

    Send your product URL, get a market and acquisition report

  2. 2

    30-min review

    Walk through the report, agree on market and channels

  3. 3

    90-day plan

    Monthly targets, channel mix and budget

  4. 4

    Execution

    Our team works alongside yours

  5. 5

    Weekly review

    Leads, meetings and deals, adjusted every week

Pick the engagement that fits your stage

Best forPricingYou get
AdvisorySeed teams executing in-houseMonthlyStrategy, weekly sessions, playbooks
Pay for performanceSeries A and beyond, proven productPer qualified meeting or dealShared risk, paid on results

Eight years on the ground in Europe, now working for AI agents

Based in Paris since 2018, we launched SHEIN, MINISO, Florasis and other Chinese brands in Europe. The same local network of media, creators and channels now helps your agent win its first overseas users.

See our brand activation work
2018
based in Paris since
30+
brand launches in Europe
1,000+
European creators and public figures

Questions

Where do an AI agent’s first overseas paying users come from?

Early on, three approaches usually work best: precise outbound that reaches decision makers by email and LinkedIn; niche communities and creators on X, LinkedIn, YouTube, Reddit and industry groups; and channel partners such as integrations, marketplaces and resellers that already have your customers. Pinning down your ICP and first market with a diagnosis, then choosing the channel mix, costs far less than starting with large ad budgets.

Why are overseas ads expensive and the leads poor for AI agents?

Three common reasons: the overseas ICP is not defined, so ads reach the wrong people; positioning and English messaging are copied from the home market instead of localized; and cold traffic does not trust an unknown new brand. A safer order is to validate positioning with outbound and communities, win the first customers and case studies, then scale with ads on the audiences and messages that already work.

Can we start acquiring overseas users without a local team?

Yes. In the done-for-you model our team in Europe runs outbound, content and channels while your team focuses on product and closing. Once the acquisition model works and revenue is stable, you can decide whether to hire locally.

Which metrics matter during a cold start?

Track four numbers every week: outbound reply rate, qualified meetings, trial-to-paid conversion and acquisition cost per paying customer. They tell you early whether positioning and channels work, far more than impressions or traffic.

Should a Chinese AI agent start in Europe or North America?

North America is the largest market with the highest willingness to pay, but also the most competitive and the most expensive to acquire in. Europe has stricter compliance (GDPR, the EU AI Act) but fewer direct competitors, and B2B customers tend to stay once signed. Southeast Asia grows fast at lower price points, which suits validation and volume. Your free diagnosis includes a market priority recommendation for your product.

How fast does a cold start show results?

Outbound usually produces first replies and meetings within 2 to 4 weeks. Content and creators take 2 to 3 months to compound. Channel partnerships take the longest. We plan and review in 90-day cycles.

How do you charge?

Three ways: advisory is monthly; done-for-you is a monthly fee plus targets; pay for performance is per qualified meeting or closed deal. We quote after the diagnosis review call, based on scope.

What is in the free diagnosis?

We review your website and positioning, the main competitors in your target market and your likely ICP, then recommend priority acquisition channels. You get a PDF by email, usually within 2 business days.

How are you different from a typical overseas marketing agency?

We focus on AI agents and AI products going global. Our team has been based in Paris since 2018, talks to you in Chinese, executes locally, and is accountable for leads and meetings.

What do I need to prepare?

A product URL is enough. Target market, funding stage and current users make the diagnosis sharper.

Send us your product URL. In 2 business days we will tell you which market to win first.

Book a 30-min call Report in 2 business days