GTM strategy and positioning
Find your first overseas ICP, set pricing and narrative, then pick the market to win first.
Go-to-market for AI agents
GTM, outbound, creators and channels. We help Chinese AI agent teams win their first paying users in Europe, North America and Southeast Asia.
Chinese brands we have launched in Europe. Your agent is next.


Your home-market persona does not travel. With a fuzzy position, every channel underperforms.
Paid ads alone bring high CAC and low conversion, and rarely reach decision makers.
Overseas AI communities, creators and resellers do not know you yet, so cold start is guesswork.
Find your first overseas ICP, set pricing and narrative, then pick the market to win first.
Precise lead lists and multi-touch outreach that reach decision makers.
Build trust on X, LinkedIn and YouTube with the right AI creators.
Borrow the customer base of resellers, integrators and marketplaces.
AI marketing agent for brands going global
Advoo is an AI marketing agent for brands expanding overseas: six AI marketing specialists cover strategy, social content, design, SEO, community and paid ads, from planning to publishing. We ran the cold start for Advoo’s monthly subscription customers.
Visit websiteSend your product URL, get a market and acquisition report
Walk through the report, agree on market and channels
Monthly targets, channel mix and budget
Our team works alongside yours
Leads, meetings and deals, adjusted every week
| Best for | Pricing | You get | |
|---|---|---|---|
| Advisory | Seed teams executing in-house | Monthly | Strategy, weekly sessions, playbooks |
| Done for you Most chosen | Seed to Series A, need results fast | Monthly plus targets | Our team runs outbound, content and channels |
| Pay for performance | Series A and beyond, proven product | Per qualified meeting or deal | Shared risk, paid on results |
Based in Paris since 2018, we launched SHEIN, MINISO, Florasis and other Chinese brands in Europe. The same local network of media, creators and channels now helps your agent win its first overseas users.
See our brand activation workEarly on, three approaches usually work best: precise outbound that reaches decision makers by email and LinkedIn; niche communities and creators on X, LinkedIn, YouTube, Reddit and industry groups; and channel partners such as integrations, marketplaces and resellers that already have your customers. Pinning down your ICP and first market with a diagnosis, then choosing the channel mix, costs far less than starting with large ad budgets.
Three common reasons: the overseas ICP is not defined, so ads reach the wrong people; positioning and English messaging are copied from the home market instead of localized; and cold traffic does not trust an unknown new brand. A safer order is to validate positioning with outbound and communities, win the first customers and case studies, then scale with ads on the audiences and messages that already work.
Yes. In the done-for-you model our team in Europe runs outbound, content and channels while your team focuses on product and closing. Once the acquisition model works and revenue is stable, you can decide whether to hire locally.
Track four numbers every week: outbound reply rate, qualified meetings, trial-to-paid conversion and acquisition cost per paying customer. They tell you early whether positioning and channels work, far more than impressions or traffic.
North America is the largest market with the highest willingness to pay, but also the most competitive and the most expensive to acquire in. Europe has stricter compliance (GDPR, the EU AI Act) but fewer direct competitors, and B2B customers tend to stay once signed. Southeast Asia grows fast at lower price points, which suits validation and volume. Your free diagnosis includes a market priority recommendation for your product.
Outbound usually produces first replies and meetings within 2 to 4 weeks. Content and creators take 2 to 3 months to compound. Channel partnerships take the longest. We plan and review in 90-day cycles.
Three ways: advisory is monthly; done-for-you is a monthly fee plus targets; pay for performance is per qualified meeting or closed deal. We quote after the diagnosis review call, based on scope.
We review your website and positioning, the main competitors in your target market and your likely ICP, then recommend priority acquisition channels. You get a PDF by email, usually within 2 business days.
We focus on AI agents and AI products going global. Our team has been based in Paris since 2018, talks to you in Chinese, executes locally, and is accountable for leads and meetings.
A product URL is enough. Target market, funding stage and current users make the diagnosis sharper.
Where do an AI agent's first overseas paying users come from? A five-stage playbook (market, ICP, positioning, channels, metrics) with a checklist for each step.
Read · 4 min read Acquisition channelsAn outbound process built for AI agent teams — lists, messaging, multi-touch sequences, follow-up cadence, and how cold email rules differ across Europe and North America.
Read · 3 min read Pricing and conversionMore and more overseas buyers find tools through AI search. How GEO (generative engine optimization) relates to SEO, and how AI agents can raise their chances of being cited and recommended through content, structured data, third-party mentions and technical setup.
Read · 3 min read